How can you sell your home faster? Kimberly Schmidt shares her insights in US News & World Report: 

The Short Answer

If you want to sell your home faster, focus on preparation before it ever hits the market. Strategic pricing, thoughtful home preparation, professional marketing, and an education-first plan can help attract more qualified buyers, generate stronger interest, and position your home for a successful sale. It's not about spending the most money; it's about making the right improvements and launching your home with a clear strategy.

I recently had the opportunity to share my perspective in U.S. News & World Report, where I was quoted in an article about strategies that can help homeowners position their properties for a faster, more successful sale.

While every home and market is different, there are several principles that consistently make the biggest difference.

It Starts Long Before Your Home Hits the Market

One of the biggest misconceptions I see is that selling begins the day the "For Sale" sign goes up. In reality, the most successful sales begin weeks, or even months, before a home is listed.

Taking the time to prepare your home properly allows you to present it at its absolute best when buyers first see it online and in person.

Focus on the Improvements That Matter Most

Preparing your home doesn't necessarily mean taking on a major renovation. In many cases, strategic updates create the greatest return on investment.

That might include:

• Fresh paint
• Professional cleaning
• Decluttering and depersonalizing
• Minor repairs
• Updated lighting or hardware
• Professional staging
• High-quality photography and video

The goal isn't simply to spend money. It's to remove obstacles that prevent buyers from emotionally connecting with your home.

Pricing Is Just as Important as Presentation

Even a beautifully prepared home can struggle if it's priced incorrectly. Today's San Diego buyers have access to more information than ever before. If a home is overpriced, buyers often move on before even scheduling a showing.

A thoughtful pricing strategy helps generate interest early, attract qualified buyers, and create momentum during the critical first days on the market. That's why we will be drilling down into the data to see what your home's market value really is. A data-driven strategy is at the heart of The Confident Move Method™, our framework for helping San Diego buyers and sellers. 

Marketing Matters More Than Ever

Once your home is ready, marketing becomes the next key piece of the puzzle. Professional photography, cinematic video, compelling property descriptions, targeted digital advertising using Compass' AI-driven platform, and broad online exposure all work together to maximize visibility. Simply put - your home will be everywhere. All over the internet, socials, as a premier listing on Homes.com. Everywhere.

Every Home Deserves Its Own Strategy

No two homes and no two sellers are exactly alike. That's why we don't believe in a one-size-fits-all approach.

Some homes benefit from more preparation before listing. Others are already positioned to go to market quickly. Still others will best be served by selling in as-is condition, which is often the case with probate listings. Every recommendation will be based on the property's condition, the neighborhood, current market conditions, and your personal goals. That's at the heart of the philosophy behind the Confident Move Method™, which combines data-driven strategy, concierge-level preparation, and an education-first approach to help sellers make informed decisions.

Honored to Be Featured in U.S. News & World Report

I'm grateful to have been featured in U.S. News & World Report discussing strategies that can help homeowners sell their homes more quickly. It's always an honor to contribute to respected national publications, but my favorite part of the process is helping San Diego homeowners understand the "why" behind every recommendation so they can make confident decisions.

You can read the original U.S. News & World Report article here:

https://realestate.usnews.com/real-estate/articles/secrets-to-selling-your-home-faster

Thinking About Selling?

If you're considering selling your home in San Diego, I'd be happy to help you develop a strategy that's tailored to your property and your goals. Sometimes the smallest changes can make the biggest difference, and having a plan before your home hits the market can help you maximize both buyer interest and your final sale price.