Positioning effectively in a changing market.
The sellers were looking to downsize after living in their beloved Eastlake Greens home for over 15 years. While the property was impeccably maintained, the aesthetic was slightly dated, and they were entering the market during a period of rising interest rates, which had caused buyer hesitation in their specific price bracket.
Primary Hurdles
We implemented a comprehensive prep-to-sell plan. By utilizing our Concierge service, we fronted the costs for minor cosmetic enhancements—fresh interior paint, modern light fixtures, and professional staging. This transformed the home's aesthetic without requiring out-of-pocket expenses from the seller before closing.
Targeted updates focusing on high-ROI areas to align with current buyer expectations in the Eastlake market.
Priced aggressively at market value rather than aspirational value to drive immediate, competitive traffic.
Deployed a custom digital campaign, exclusive twilight videography, and targeted outreach to our private buyer network.
The strategic preparation and pinpoint pricing strategy resulted in a packed open house weekend. We received 4 competitive offers within the first 7 days on the market.
By leveraging the competing offers, we negotiated a final sale price $60,000 over asking, with favorable terms that allowed the sellers a rent-back period to smoothly transition to their new home.
Kimberly's strategy for pricing and preparing our home was flawless. We were navigating a shifting market and felt anxious, but her targeted marketing and negotiation skills resulted in us selling over asking price in under two weeks. The data speaks for itself, but her personal touch is what makes her the best.
Sellers, Eastlake Greens
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